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A Strategic Master Plan as a Tool for Shaping the Future

The term “master plan” has come into general use among officials and specialists on urbanism in Moscow. It is commonly used to refer to a spatial development strategy, but is often mistaken for a general plan. This confusion is due to the fact that planning and forecasting for territorial development is not yet common practice in Russia, even though discontent with the existing system of city-planning regulation is increasing among both professionals and officials.

This exposition presents the results of the Forum's research into strategic planning practices, triggered by a desire to obtain a deep understanding of what a strategic plan is, what it is used for and how it is developed and implemented. Based on a comparative analysis of the strategic plans of cities around the globe and the current situation in Russia, proposals in relation to the format and preparation of a strategic plan for Moscow were generated.

The Battle for the Citizen: Human Development and the Urban Environment

Cities form a complex system consisting of the economy and management mechanisms, the urban environment, infrastructure, and the socio-cultural context. A key element linking these aspects into a unified whole, forming a kind of DNA of the city, is human potential, the main resource for and driver of urban development. The role of the creativity, knowledge and activity of citizens in economic processes is increasing. Cities with a high level of human development are more attractive for investments and successfully compete for migration flows against other cities in the region, the country, and even the world.

The exposition presents the key findings of a study in which Russian cities were considered for the first time from the human perspective. How can modern Russian cities change the focus from concentrating resources in traditional sectors of the economy to investing in people? Which Russian cities have already developed successful models for human development?

World Cities and Nation States: Promoting a New Deal for the 21st Century

As more “world cities” emerge and the established ones evolve further, a new cycle of innovation is taking place in relations with their nation states.  World cities can help the national economy be more globally connected, specialised and productive, and they can spread many benefits throughout the nation's “system of cities”. Their activities provide access to international markets, attract international companies, talent, and investment, drive the benefits of clustering, and can even build the “business brand” for the whole nation in an increasingly urbanised global economy. At the same time, world cities can be viewed as a problem for other cities in their nations; appearing to take all of the benefits, with the advantages for other cities not always being obvious. World cities also need help to deal with their growing pains. They need their national governments to manage the “side effects” of their global role – inflation, congestion, urban restructuring, housing and labour market stresses, as well as dynamic social change. 

This exposition illustrates the ways in which 12 world cities and their national governments are beginning to embark on new forms of collaboration in order to manage the “world city model”. These 12 images demonstrate the contribution of world cities and nation states to each other’s shared success. They highlight the major strategies and spheres where progress needs to be made to support the world city and to address the new challenges that arise from cycles of growth. Exposition will present the large-scale projects, events, institutions and catalysts that are set to redefine the working relationships between world cities and nations in coming years.



As part of the IV Moscow Urban Forum, on 11-14 December 2014 the Manezh Central Exhibition Hall will host an exposition by the Moscow Government, “Liveable Moscow".

The exposition will focus on initiatives implemented by the Moscow Government to improve the lives of Muscovites, successful case studies and practices of government departments and offices, as well as other promising practices and case studies that act as "drivers of city development".

The exposition by the Moscow Government will be based on six urban development priorities: mobile city, comfortable city, healthy city, educated city, socially secure city and better city. Each section will include a general description of the priorities in this area and demonstrate best practices of the related departments and offices of the city of Moscow.

Exhibitors will include representatives of the Department of Urban Planning Policy of Moscow, the Department of Housing and Communal Services and Improvement of the City of Moscow, the Department of Transport and Development of Road Transport Infrastructure of Moscow, the Department of Health of Moscow, the Department of Culture of Moscow, the Department of Cultural Heritage of Moscow, and many others.


One of the most practical and useful exhibitions of the forum will be the high-tech "government and citizens: technologies of collaboration" exhibition.

Without leaving the exhibition’s stands, you will be able to find out about citizens’ ideas regarding how Moscow could change for the better, monitor the legality of street trading, check the existence of debts, learn how to get a passport in one day, and even plan your evening, by finding the nearest ice rink.

These and many other services are available through technology designed for the implementation of the strategy of open city governance. The single hexagonal exhibition space will house six themed project zones:
The "Our City” Portal – a tool for interaction with city residents for the quick and effective resolution of typical urban problems.
The Open Data Portal of the Moscow Government – an electronic directory of urban infrastructure.
The "Active Citizen” online voting system
Crowdsourcing – projects of the Moscow Government
Citizen Service Centres
The City Services Portal

In addition to its functional aspects, the exhibition will include an interesting quest that guests can participate in.

Visitors will receive a key that will record their progress in each section. Featuring an augmented reality City Services Portal, tasks to remove holes in the road and graffiti, simulations of the provision of public services in both the old and new ways, and many other fun tasks, with a prize for those active citizens who can resolve them.


"Metropolis". Installation, by Vladimir Seleznev

This installation uses the room's automatic variable lighting. Depending on whether the light is on or not, two different pictures appear before the eyes of visitors, two different images of the city. With the light on the viewer sees a composition of different types of rubbish, reproducing the urban landscape. However, it looks like a very unattractive city, being, in fact, just a big pile of rubbish.

The dark phase suddenly changes the impression made: in front of viewers’ eyes there appears a grand spectacle of the glowing lights of the city at night, with its avenues and streets, canals and bodies of water, administrative and residential buildings. The "Metropolis" installation combines a spectacular, highly expressive plastic solution with a no-less vivid and distinct idea. The result has a multi-layered structure of meaning, giving rise to different interpretations. It is possible to "read" the message of the ambiguity of life and its everyday manifestations, where the mundane and the celebration alternate, and to perceive a statement on social conflict. It also addresses the issue of the ecological balance in the modern metropolis.

Vladimir Seleznev – artist and curator.

In 2002 Vladimir graduated from the art-graphic faculty of the Nizhny Tagil Pedagogical Institute. He was an organiser of and participant in the “ZerGut” art group (2001-2005).

Since 2006, he has been a curator of the Ural Branch of the National Centre for Contemporary Arts. He has participated in numerous exhibitions and festivals.

He was nominated in the “Work of Visual Art" category of the “Innovation” national competition for contemporary visual art, Moscow, National Centre for Contemporary Arts, 2013;

Kandinsky Prize nominee in the "Work of Art" category, Moscow, Udarnik cinema, 2013;

Special project of the 5th Moscow International Biennale of Contemporary Art "Nothing of the Sort", Museum of Moscow, 2013;

“TheDesireforFreedom. ArtinEuropeSince 1945”, Museum of Contemporary Art, Krakow, Poland, 2013; solo exhibition "Immersion", Window gallery, Chelyabinsk, 2012;

The 2nd Ural Industrial Biennial of Contemporary Art, main project, Moscow, 2012;

The 11th Contemporary Art in the Traditional Museum festival, Peter and Paul Fortress, St. Petersburg, 2012.

"Communal Avant-Garde." Installation, by Vladislav Efimov

This project focuses on two major utopias of the first half of the twentieth century – the Russian avant-garde and the "Stalinist style" – which were reflected in the architecture and the social construction of the 1920-1930s. Steering clear of "clean" constructivist or, conversely, neoclassical architectural objects, the authors focus on the phenomenon of Soviet socialist city as an illustration of the transition from one utopia to another that occurred in the 1930s. The authors explore the socialist city of Avtozavod (Nizhny Novgorod) and Uralmash (Yekaterinburg). Using the method of formal pictures, Vladislav Efimov attaches importance and monumentality to each construction, whether it be a bath house or residential building. Passed through the camera, the architecture is transformed into an idealised image. Photos of real objects, packed in light boxes and placed in a single space in accordance with the principles of planning city quarters, form a total installation – the layout of a non-existent, ideal socialist city.

Vladisalav Efimov – photographer, video artist, pioneer of Russian art of new technologies.

Vladislav gained fame through his work with Aristarchus Chernyshev. Together they created perhaps the first Russian interactive video art installations, in which the main characters were always the artists themselves. With the help of handles, buttons, joysticks and other devices, the viewer could manipulate video images of the artists, like characters in a game – get them to saw off their hands, feet and head, inflate them like balloons, or crush them with the huge iron heel of a Terminator.

If during his joint work with Chernyshev, Vladislav Efimov experienced what it is like to turn himself into a subject, in his solo projects he explores the secret life of inanimate and, at first glance, unremarkable objects. The title "pioneer of art of new technologies" would seem to oblige an artist to be futuristic, but Efimov is more interested on old things, those that are in the intermediate phase between being worthless junk and venerable antiques. And even in the sphere of media he is interested in endangered species. For example, old radios, a whole collection of which he presented in his award-winning “For the Radio” project in the "Innovation" competition.

Russian State Museum, St. Petersburg
Centre Pompidou, Paris
Moscow Museum of Modern Art, Moscow
National Centre for Contemporary Arts, Moscow
Neuer Berliner Kunstverein, Berlin